WooCommerce vs Magento, Which One is Best?
WooCommerce vs Magento – both pack a punch when it comes to features, as well as being wildly popular. It’s not easy to pick an overall winner, and weighing up the features of each platform could leave you scratching your head in confusion, while leaving your customers without a way to purchase from your site.
Fortunately, we’re here to help you make an informed decision. There’s no one ultimate solution when it comes to e-commerce, but you can always make the right choice for your unique needs – as long as you have all the facts at hand.
What is Magento
Magento is an open source eCommerce platform which allows businesses to create online stores, accept payments, and manage products. It has a community edition available for free download. It also has paid solutions which come with additional features, cloud hosting, and support.
What is WooCommerce?
WooCommerce is an open source eCommerce platform built on top of WordPress (world’s most popular website builder). It allows you to easily create an online store, accept payments, manage inventory, and more. It runs on top of WordPress, which gives you access to thousands of WordPress plugins and themes to grow your eCommerce business.
Both platforms are open source software, can be extended with extensions, and utilize templates for design. However, they both have different pros and cons which make them unique.
WooCommerce Vs Magento: Main Features
- Being a WordPress plugin, it has the ability to manage all E-commerce related issues from the WP-Admin dashboard of your site.
- Supports marketing campaigns such as discounts, coupon codes, usage limitations etc.
- Has advanced reporting facility of sales income, level of inventory, overall store performances, product and customer reviews.
- Supports a number of popular payment gateways, Paypal, Cash on delivery and Stripe for credit card payments.
- Capabilities to set free or flat rate shipping for product delivery.
- Options to control tax settings with local tax rates including tax classes.
- Use templates to get an exclusively customizable design e-store.
- Ability to perform target marketing, customer segmentation and merchandising.
- Options to set more than one wish lists.
- A highly portable device responsive application.
- Facility to add countless product attributes.
- Privacy feature in selling a product to a specific customer.
- Integrated content management system.
Cost: Magento vs WooCommerce
Magento is a self-hosted open source software. It comes in two editions. First, you have a community edition. You can download and install this yourself on any hosting provider. It does not include all features, and it does not come with any support.
The pricing of these plans is not listed on the Magento website. The small business plan called Magento Commerce is available as a monthly subscription with a revenue-based license cost.
Paid plans for Magento are quite expensive. They offer more value with high-performance cloud hosting, additional features, and professional support. These plans include several features that would otherwise require a paid extension.
Normally, you can buy a domain name for $14.99 / year, SSL certificate $69.99 / year, and hosting for $7.99 / month. This is cheaper than self-hosted Magento community edition but still, it is a lot of money for a startup.
There are several specialized WooCommerce hosting companies that are now offering discounted hosting plans which reduce your starting cost significantly.
Bluehost, an officially recommended WooCommerce and WordPress hosting provider, has agreed to offer WPBeginner users free domain name, SSL certificate, and discount on hosting.
Ease of Use: Magento vs WooCommerce
Magento is a powerful eCommerce specific platform, packing tons of built-in features that work out of the box. It comes with an advanced setup process that can be complicated for new users.
It is not easy to install and most hosting companies do not offer pre-configured installers for Magento. The installer language is very developer-centric which may leave beginners a bit clueless about several important settings.
Since WooCommerce is a WordPress plugin, you will need to install WordPress first. Even if your host doesn’t automatically install WordPress, chances are that there would be an auto-installer that would let you do it with just a few clicks.
WooCommerce comes with a setup wizard that will walk you through initial setup like creating pages, set up payments, choose the currency, set shipping and tax options.
Scalability and Support
WooCommerce and Magento both offer features that support business growth, with multiple extensions and options for expanding store offerings and services. But while WooCommerce can also be an attractive and inexpensive option for first-time entrepreneurs, creative entrepreneurs, and other small entrepreneurs — as well as for stores mid-range and larger — Magento’s many features are designed to support eCommerce ventures with a large inventory of products and increasing traffic.
Both WooCommerce and Magento users have access to hundreds of tutorials and forums as well as technical support from the developers themselves. Because the free versions of these platforms are installed on self-hosted sites, the hosting provider can also provide basic technical support. The fully hosted Commerce version of Magento offers more robust support services included with the plan.
Payment Methods: Magento vs WooCommerce
Magento comes with PayPal, Authorize.net, cash on delivery, bank transfer, and purchase order payment methods by default. It also has extensions available for many popular payment gateways including Stripe, 2Checkout, Braintree, WePay, Google Checkout, Skrill, and more.
WooCommerce even supports many regional and lesser-known payment companies. Since it is so easy to extend, any payment company can create an add-on for WooCommerce and provide support for it.
We feel that both Magento and WooCommerce do an equally great job in terms of payments support. Both platforms have support for multiple payment options.
WooCommerce Vs Magento: Site Performance
When it comes to the performance of your E-commerce site, you can’t afford to have a website that takes too long to load. This makes the customer leave your site quicker resulting in a substantial loss of your online business. So the performance of a site depends largely on the hosting provider and the volume at which you are loading files to your website.
For both WooCommerce and Magento, the performance of it will have different results considering its functionality and size. So regardless of the platform, the performance of your E-Commerce site mostly rests on several other factors such as your web hosting provider, whether your posted images are optimized or not and whether you are using a Content Delivery Network (CDN) or not.
WooCommerce Vs Magento: Extensions
Both WooCommerce and Magento allows its user to add & activate advanced functionalities through their extensions. In Magento, you get most of the extensions built-in with its enterprise plan of $18000 per year. Whereas for WooCommerce you are required to buy extensions individually for the advanced functionalities that you are willing to use.
The Final Pick
Both WooCommerce and Magento has some of the most advanced and innovative features. But their user base might be very different from one another. So picking just one of these two great E-commerce platform won’t be justified simply due to the fact of its variant user base.
In the end, it’s quite evident and safe to say that WooCommerce is an application mainly designed for all types of businesses. It simply does the work of selling products and once it grows bigger, it can include more functionalities by adding extensions to satisfy its customers. And for WordPress users, it is definitely the ideal platform to go for. So pick WooCommerce if you already have a WordPress site set up and want to own a small budget E-commerce business to sell products through it. In case you want to start big, you can include all the premium extensions of WooCommerce.