20 best free SEO tools to Rank your website

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While SEO as a concept is simple (optimizing webpages to perform better in search engines), it can be a surprisingly complex operation. The SEO veterans have many different tools in their belt that they use almost every day during their normal routine.

There are a lot of SEO tools which are useful and provide a great value.

  1. Google Sheets. Gather, process, and analyse all kinds of SEO‐related data.
  2. Google Analytics. Analyse how many people are visiting your website, who they are, and where they come from.
  3. Google Webmaster Tools. Identify and fix website issues
  4. Google Keyword Planner. Find and research keywords. (GKP may be limited, but there are some cool ways to “hack” around it.)
  5. Google Trends. Identify search trends, and create content around it.
  6. Answer The Public. Fetches Google Autocomplete queries in bulk and divides them into various lists.
  7. Keywords Everywhere. Free addon for Chrome (or Firefox) that adds search volume, CPC & competition data to all your favourite websites
  8. UberSuggest. Finds hundreds of keyword ideas from a seed keyword (now owned by Neil Patel.)
  9. Ahrefs Backlink Checker. Analyze backlink profiles and discover link opportunities
  10. Beam Us Up. SEO crawling software. Great free alternative to Screaming Frog
  11. Hemingway Editor. Improves the clarity of your writing by highlighting difficult to read sentences, “weak” words, and so forth.
  12. Keyword Shitter. Generates hundreds and thousands of keyword suggestions from your seed keyword(s).
  13. LSIGraph. Latent Semantic Indexing (LSI) keywords generator.
  14. CoSchedule Headline Analyzer. Shows how your title tag looks in the SERPs, plus gives you advice on how to improve it and get more clicks.
  15. RankTank. Open source “DIY” SEO tools built in Google Sheets.
  16. Keyworddit. Extracts the most frequently used keywords and phrases from any subreddit. It also gives the monthly search volume for each keyword.
  17. SERPRobot. Free Google rankings checker. Updates up to 50 keywords once every 24 hours (server permitting).
  18. Google SERP Snippet Optimization ToolIdentifies truncation issues with meta titles and descriptions.
  19. Drop My LinkCombines your keywords with advanced Google search operatorsto uncover link building opportunities.
  20. Search & Extract Twitter Users“Find Influencers in Any Niche” — Find influencers who’ve shared any piece of content on Twitter in the last 7 days.